The importance of Email design
Email marketing
Email marketing is the most important part of digital marketing. As we all know, not all of us have a social media account but the majority of us have an email. About 281 billion businesses and customer emails were reportedly sent and received per day in 2018, and that number will grow to over 333 billion in 2022.
In email marketing, what you’re really doing is segmenting your user into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of benefit (segmented and targeted emails generate 58% of all revenue according to DMA, and marketers that use segmented campaigns, have noted a 760% increase in revenue, according to Campaign Monitor).
Email design
Businesses spend countless hours and quite a lot of money to ensure their websites and landing pages are designed to create the best user experience. However, it’s rare for them to spend anything close to those resources on email design and experience.
Writing great email content is absolutely important, especially when it comes to B2B emails, but that goes hand in hand with email design. The content conveys the necessary information, but the design is the element that allows the reader to navigate the content as the writer intends. In addition to this, good email design catches the readers eye and entices them to keep reading once they open the email.
Advantages of email design
It helps you to observe your customer’s behaviour
In digital marketing, tracking your consumer’s behaviour is the most important thing. If you don’t know how your target market is responding to your efforts to engage with them, then you’ll have no way to iteratively refine your approach.
Regular emails don’t allow you to track the open rate of your email campaign, which means you don’t know anything about your performance. Take the time to match your goals to actual metrics and behaviours. And then you’ll soon be able to make the tweaks and adjustments that will prove pivotal to your success.
Responsive design
Mobile browsing rates now exceed desktop browsing, but both are still common. This means that you need to be able to create email campaigns that adjust to the user’s device type and screen size. Get it right, and you’ll be able to present your products and services in the palm of your potential customer’s hand.
Get it wrong with an email that doesn’t display properly, and your email will quickly be deleted or spammed. Responsive email design definitely has a tremendous impact on click-through rates. Using a responsive email template builder will help you create emails that will perform perfectly on all devices.
More engaging
We all know that human eyes respond to the image faster than to a simple plain text. In a well-designed email, we use images to grab the users attention. Images that contain a physical subject and a variety of colours increase willingness to read by 80% and approximately 90% of information transmitted to the brain is visual.
If you lead with a strong hero image, it will instantly catch the eye and ensure far more people stay engaged — just what you’re looking for if you want recipients to read through your email copy.
Things to keep in mind while designing your email
Subject Line
No matter, what type of email you are writing, the subject line matters a lot. Your subject line is considered one of the most important factors in getting your email opened so your subscribers can see your amazing design so make it engaging, personal, and relevant.
According to data from Return Path, 65 characters seems to be a soft spot for email subject lines.
Add your company logo
By adding your company logo in every email that you send to a customer will maintain the consistency in the design. It will also help in increasing your brand awareness and your customer will recognise your brand.
Use of images
Images will help you to grab the attention of your user, hence it is going to be the most important part of your email. Choose the images wisely and make sure the images are of high quality.
Consider using banner-style images. They fill the reader’s field of vision, and the right images can really deliver your message.
Colour schema
To make your email more attractive try to use some colour scheme as well, it will make your email look more engaging and attractive. But try to go easy on your colour pallet and don’t use all the colours.
If you choose something more attention-grabbing, bright colours can really work. As your readers see those colours, they’ll read key phrases. For example, if you send an email announcing a sale or special event, consider highlighting relevant words and phrases.
Add calls-to-action button
Calls-to-action (CTAs) are used to convert your email receivers — they may be used to get your recipients to follow you on social media, visit your website, or become paying customers.
A/B test your design.
A/B testing will help you to know, what works best for your customers. What subject line is working the most or what design is grabbing more attention. Don’t hesitate in experimenting with your email design, after all the main motive of email marketing is to get to know what works best for your brand and your customer.
Conclusion
Content is the foremost important part of your email. However, to ensure that your users go through that email and read everything, we take help of design. For this, we try to grab their attention by improving the design of our email and make it more attractive and interactive by implementing better design principles. Get in touch with us to get your own customized email design.
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